The Baker ‘Mr. TK Cereal’ Skateboard Pities Fools Who Don't Skate
Matt Ho — July 19, 2011 — Pop Culture
References: bakerboysdist & f5torefresh
OK, so it’s not Mr. T, but you still have to admit that the Baker ‘Mr. TK Cereal’ Skateboard is a pretty hilarious deck that you wouldn’t mind owning.
Instead of using Mr. T as the face for Baker, the company decided to go with pro skateboarder Teddy Kennedy. The Baker ‘Mr. TK Cereal’ Skateboard parodies the '80s star by dressing him up in cartoon form complete with chains and mohawk. Best of all, the design incorporates Mr. T’s most famous line into the slogan with the words “I pity the fool that don’t ride Baker!” Definitely not the type of product I’d expect Baker to come out with, but I’m very glad that they did.
Instead of using Mr. T as the face for Baker, the company decided to go with pro skateboarder Teddy Kennedy. The Baker ‘Mr. TK Cereal’ Skateboard parodies the '80s star by dressing him up in cartoon form complete with chains and mohawk. Best of all, the design incorporates Mr. T’s most famous line into the slogan with the words “I pity the fool that don’t ride Baker!” Definitely not the type of product I’d expect Baker to come out with, but I’m very glad that they did.
Trend Themes
1. Parody Skateboard Decks - Opportunity for brands to create humorous skateboard decks that parody celebrities or pop culture icons.
2. Cartoon-inspired Designs - Trend of incorporating cartoon graphics and characters into product designs, adding an element of nostalgia and humor.
3. Alternative Brand Collaborations - Companies partnering with unexpected personalities or figures to create unique and unexpected product collaborations.
Industry Implications
1. Skateboarding - Skateboarding industry can explore new design possibilities by creating parody skateboard decks and attracting consumers with a sense of humor.
2. Apparel and Merchandise - Apparel and merchandise companies can tap into the cartoon-inspired design trend to create unique and eye-catching products that resonate with consumers.
3. Food and Beverage - Food and beverage brands can explore alternative brand collaborations to create limited edition products that appeal to a niche audience and generate buzz.
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