Petaluma is the First Baked & Plant-Based Formula for All Adult Breeds
Laura McQuarrie — June 15, 2021 — Eco
References: feedpetaluma & prnewswire
Petaluma is the world's first plant-based formula and baked kibble for adult dogs of all breeds and it helps to meet a dog's nutritional requirements in an environmentally responsible way. Created to challenge the pet food industry's dependence on factory-farmed animal protein, the pet care start-up notes that "Dogs account for 20% of all U.S. meat consumption, which is equivalent to the 69 million people in California and Texas combined."
The first formula from the brand, the Roasted Peanut Butter & Sweet Potato Flavor, is made with more than 50% organic ingredients and various sources of plant-based protein from chickpeas, peanuts, brown rice and yeast. A cup of Petaluma has over 33 grams of protein and pets can get the essential nutrients they need without any animal ingredients.
The first formula from the brand, the Roasted Peanut Butter & Sweet Potato Flavor, is made with more than 50% organic ingredients and various sources of plant-based protein from chickpeas, peanuts, brown rice and yeast. A cup of Petaluma has over 33 grams of protein and pets can get the essential nutrients they need without any animal ingredients.
Trend Themes
1. Plant-based Pet Food - The trend of plant-based pet food is growing as consumers seek more sustainable and ethical alternatives to traditional animal protein-based pet food.
2. Baked Kibble - Baked kibble is a new trend in pet food that offers a healthier option than traditional extruded kibble.
3. Organic Ingredients - Organic ingredients are becoming more important to pet food consumers, as they seek healthier options for their pets.
Industry Implications
1. Pet Food - Pet food companies can explore plant-based and organic ingredients to offer consumers more sustainable and healthy options for their pets.
2. Sustainable Agriculture - The trend toward plant-based pet food presents an opportunity for sustainable agriculture to grow alternative protein sources like chickpeas, peanuts, and brown rice.
3. Nutrition & Wellness - The rise of plant-based and organic pet food presents a disruptive innovation opportunity for nutrition and wellness companies to develop better and more sustainable formulations for pets.
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