The Breadski Brothers 'That Bread' Packaging is Convenient
Michael Hemsworth — September 8, 2016 — Lifestyle
References: truestory.ie & thedieline
Designed by True Story, the Breadski Brothers 'That Bread' baked bread packaging looks to make the product easy to identify by consumers and quick to pick up.
Consisting of full loaves and even individual packs with two slices, the Breadski Brothers 'That Bread' branding is focused on the evolving needs of modern consumers. While loaves of bread have been the norm for ages, consumers will likely appreciate the individual packs that enable them to purchase only what they need in the moment.
The branding of the packaging features an animated baker with a corresponding color outfit on that pertains to the style of bread inside. Simple product descriptions enable the Breadski Brothers 'That Bread' baked bread packaging to be easy to read and understand in the bakery aisle.
Consisting of full loaves and even individual packs with two slices, the Breadski Brothers 'That Bread' branding is focused on the evolving needs of modern consumers. While loaves of bread have been the norm for ages, consumers will likely appreciate the individual packs that enable them to purchase only what they need in the moment.
The branding of the packaging features an animated baker with a corresponding color outfit on that pertains to the style of bread inside. Simple product descriptions enable the Breadski Brothers 'That Bread' baked bread packaging to be easy to read and understand in the bakery aisle.
Trend Themes
1. Individualized Bread Marketing - In response to changing consumer needs and preferences, there is an opportunity for bakeries and bread companies to innovate by offering smaller, individualized portions of baked goods.
2. Animated Branding Design - There is a trend towards more playful and animated branding that can help products stand out on the shelves and appeal to younger consumers.
3. Convenient Packaging Design - Simpler and more convenient packaging designs that allow consumers to easily identify the product and purchase only the amount they need can help companies differentiate themselves in crowded markets.
Industry Implications
1. Bakery Industry - Bakeries can take advantage of changing consumer preferences and innovate by offering more individualized portions of baked goods and more playful branding designs.
2. Food Packaging Industry - Companies in the food packaging industry can focus on designing more convenient and easily identifiable packaging solutions to help products stand out on the shelves and appeal to consumers.
3. Retail Industry - Retailers can benefit from offering a wider variety of smaller, individualized products to meet changing consumer preferences and maximize sales in crowded markets.
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