Homesick's Bahamas Candle Connects Scent to Paradise
Elena Rahman — July 22, 2021 — Art & Design
References: homesick
The Bahamas Candle by Homesick is set to launch this summer. The lifestyle brand partnered up with The Islands of The Bahamas to connect scent to paradise. As travel restrictions lift, Homesick wants to remind consumers of the tropical oasis that awaits through its new tropical fragrance. In addition, one lucky winner and a guest will be awarded The Bahamas limited-edition candle as well as flights and a three-night stay at the Caerula Mar Club.
Homesick's new scent is reminiscent of the turquoise waters that wash against the soft, white sand in the Bahamas. Made from a natural soy wax blend, Homesick hand-pours its candles in the USA. The Bahamas candle features notes of marine, lemon blossom, and sea air, all of which promote the unmatched feeling of a sunset breeze.
Image Credit: Homesick
Homesick's new scent is reminiscent of the turquoise waters that wash against the soft, white sand in the Bahamas. Made from a natural soy wax blend, Homesick hand-pours its candles in the USA. The Bahamas candle features notes of marine, lemon blossom, and sea air, all of which promote the unmatched feeling of a sunset breeze.
Image Credit: Homesick
Trend Themes
1. Tropical Scented Candles - The fragrance industry can innovate by creating more scents that transport consumers to exotic destinations, such as candles inspired by the Amazon Rainforest or the African Savanna.
2. Virtual Travel Experiences - Technology companies can offer virtual reality experiences that simulate travel to popular or exotic destinations, allowing consumers to explore from the comfort of their own homes.
3. Lifestyle Brand Partnerships - Lifestyle brands can collaborate with tourism boards to create unique products that connect consumer experiences, such as scents, to travel destinations.
Industry Implications
1. Fragrance - The fragrance industry can benefit by partnering with travel brands, and creating scents that enhance in-person or online travel experiences.
2. Tourism - The tourism industry can partner with lifestyle brands to create unique travel products, such as branded candles, that connect consumers to travel destinations in a new way.
3. Technology - The technology industry can innovate by creating virtual reality experiences for travel destinations, allowing consumers to virtually explore new destinations and cultures.
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