Panera's 12" BAGuette is an Accessory for Holding Lunch
Laura McQuarrie — February 7, 2023 — Marketing
References: PaneraBaguetteBag & prnewswire
Inspired by the Baguette, a handbag that was popularized by Sex And The City, Panera created the BAGuette. This accessory for fashion aficionados and foodies alike is the perfect size for toting around one of Panera's new Toasted Baguettes.
The 12" purse is styled in Panera green and it adds a pop of color, and functionality, to a wardrobe. Complete with an embossed pattern and a magnetic closure with a "P" buckle, this accessory promises to be the perfect companion for the all-new Green Goddess Caprese Melt, the Pepperoni Mozzarella Melt and the Smoky Buffalo Chicken Melt.
Just 500 BAGuette purses from Panera are available now for pre-sale and for a limited time in February, MyPanera members who purchase all three Toasted Baguette Sandwiches will be entered for a chance to win a purse of their own.
The 12" purse is styled in Panera green and it adds a pop of color, and functionality, to a wardrobe. Complete with an embossed pattern and a magnetic closure with a "P" buckle, this accessory promises to be the perfect companion for the all-new Green Goddess Caprese Melt, the Pepperoni Mozzarella Melt and the Smoky Buffalo Chicken Melt.
Just 500 BAGuette purses from Panera are available now for pre-sale and for a limited time in February, MyPanera members who purchase all three Toasted Baguette Sandwiches will be entered for a chance to win a purse of their own.
Trend Themes
1. Food-inspired Accessories - Opportunity for fashion brands to collaborate with food brands to create unique accessories that cater to food and fashion enthusiasts.
2. Limited-time Collaborations - Opportunity for brands to create buzz and increase sales by partnering with other brands for exclusive limited-time collaborations.
3. Elevated Fast Food Marketing - Opportunity for fast food brands to elevate their marketing strategies by creating unique and stylish accessory offerings, appealing to a broader demographic.
Industry Implications
1. Fashion - Fashion brands can collaborate with food brands to create buzzworthy products that appeal to both foodies and fashion enthusiasts, thereby increasing brand visibility.
2. Food - Food brands can expand their product offerings beyond just food and venture out into lifestyle accessories to attract a wider range of consumers.
3. Fast Food - Fast food brands can step up their marketing game by offering unique and exciting accessory items that cater to non-traditional fast food diners.
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