Early Bird's Healthy Bags of Granola Branding Feel Fresh and Homemade
Laura McQuarrie — October 6, 2014 — Lifestyle
References: earlybirdfoods & thedieline
Early Bird Foods' bags of granola are presented as a healthy alternative breakfast that is made with natural, wholesome ingredients that are good for you. The honey-dipped granola pouches are made in small batches, suggesting that the food is something that might be made in your mom's kitchen with care. Some other notes on the packets highlight the kinds of nuts inside, and point out that the mix is made with extra virgin olive oil.
The granola comes in flavors with humorous names like 'Choc-A-Doodle-Doo' and 'Gets the Worm,' which allude to waking up first thing in the morning. Each of the bags is colorfully labeled and features a clear pouch that lets you get a peek at the different granola mix inside.
The granola comes in flavors with humorous names like 'Choc-A-Doodle-Doo' and 'Gets the Worm,' which allude to waking up first thing in the morning. Each of the bags is colorfully labeled and features a clear pouch that lets you get a peek at the different granola mix inside.
Trend Themes
1. Homemade Packaging - Opportunity for businesses to create packaging that evokes a homemade look and feel, appealing to consumers' desire for wholesome and authentic products.
2. Natural Ingredients - Opportunity to develop food products that are made with natural and wholesome ingredients, catering to the growing demand for healthier options.
3. Humorous Naming - Opportunity to use humor in product naming, creating a playful and memorable brand identity that resonates with consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity for companies to design packaging that reflects a homemade aesthetic, enhancing the perceived value and appeal of the product.
2. Health Food - Opportunity for businesses to capitalize on the trend towards natural and healthy food products, offering consumers a range of nutritious options.
3. Snack Industry - Opportunity to differentiate brands and stand out in the crowded snack market by incorporating humor into product naming, creating a memorable and engaging brand.
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