Oscar Mayer Created a 'BAEcon Blanket' for the Winter Months
Katherine Pendrill — November 21, 2019 — Marketing
With cuffing season on the horizon, Oscar Mayer has debuted a weighted BAEcon Blanket.
For those unfamiliar, cuffing season refers to the act of finding a partner that you can snuggle up with during the cold winter months. But instead of lowering your standards for the sake of staying warm, Oscar Mayer thinks you should "keep your standards golden" by snuggling up with a BAEcon Blanket instead. The cleverly named BAEcon Blanket is a custom weighted blanket decorated with a sizzlin’ Oscar Mayer Bacon strips print. As the brand puts it: "We'll wrap you in so much bacon love you can actually feel it."
To get your hands on this deliciously cozy blanket, fans can tweet #CuffOscar and #Sweepstakes for their chance to win.
Image Credit: Oscar Mayer.
For those unfamiliar, cuffing season refers to the act of finding a partner that you can snuggle up with during the cold winter months. But instead of lowering your standards for the sake of staying warm, Oscar Mayer thinks you should "keep your standards golden" by snuggling up with a BAEcon Blanket instead. The cleverly named BAEcon Blanket is a custom weighted blanket decorated with a sizzlin’ Oscar Mayer Bacon strips print. As the brand puts it: "We'll wrap you in so much bacon love you can actually feel it."
To get your hands on this deliciously cozy blanket, fans can tweet #CuffOscar and #Sweepstakes for their chance to win.
Image Credit: Oscar Mayer.
Trend Themes
1. Weighted Blankets - Developing unique and customized weighted blankets for various niche markets, such as bacon-themed blankets, can create disruptive innovation opportunities in the bedding industry.
2. Cuffing Season - Exploring creative and unconventional ways to capitalize on the concept of cuffing season, like offering themed blankets, can drive innovative products and marketing strategies in the seasonal consumer goods industry.
3. Branded Merchandise - Leveraging famous brand names and incorporating them into merchandise, such as bacon-branded blankets, presents opportunities for new revenue streams and collaborations in the licensing and promotional products industry.
Industry Implications
1. Bedding - Introducing unique and themed weighted blankets, like the bacon-themed BAEcon Blanket, can disrupt the bedding industry by enticing a niche consumer base with customizable and novelty products.
2. Seasonal Consumer Goods - Creating specialized products, such as themed blankets targeting cuffing season, opens up disruptive opportunities for companies in the seasonal consumer goods industry to appeal to consumers seeking unique and on-trend items.
3. Licensing and Promotional Products - Developing branded merchandise, like bacon-themed blankets, allows companies in the licensing and promotional products industry to tap into the popularity of well-known brands and engage consumers through unique and memorable products.
4.8
Score
Popularity
Activity
Freshness
