The Badabulle Scented Diapers Bags Campaign Promotes Nose-Relieving Solution
Meghan Young — July 4, 2013 — Marketing
References: publicisgroupe & ibelieveinadv
If the teddy bears are having trouble dealing with the smell of dirty diapers, imagine how humans must feel; the Badabulle Scented Diapers Bags ad campaign promotes a nose-relieving solution that everyone in the house will appreciate. As it reads, "No one should suffer from smelly diapers.” And no one will again thanks to these products.
The Badabulle Scented Diapers Bags ad campaign was conceived and executed by Publicis Conseil, an ad agency based in Paris, France. It features two plushies puking their hearts out. What is meant to be a disgusting sight is made somewhat adorable through the use of equally cuddly vomit. Nevertheless, there is an adult-like twist to the print ads that parents and guardians will appreciate.
Martin Darfeuille art directed the Badabulle Scented Diapers Bags ad campaign with creative direction by Hervé Riffault.
The Badabulle Scented Diapers Bags ad campaign was conceived and executed by Publicis Conseil, an ad agency based in Paris, France. It features two plushies puking their hearts out. What is meant to be a disgusting sight is made somewhat adorable through the use of equally cuddly vomit. Nevertheless, there is an adult-like twist to the print ads that parents and guardians will appreciate.
Martin Darfeuille art directed the Badabulle Scented Diapers Bags ad campaign with creative direction by Hervé Riffault.
Trend Themes
1. Scented Diaper Bags - Creating scented diaper bags that offer a nose-relieving solution for parents dealing with smelly diapers.
2. Ad Campaigns with a Twist - Incorporating adult-like humor and creativity into advertisements targeting parents and guardians.
3. Cuddly Vomit - Using unexpected and cute elements like plushies vomiting to create memorable and unique advertising visuals.
Industry Implications
1. Advertising - Exploring innovative and creative approaches to develop memorable ad campaigns that resonate with target audiences.
2. Parenting Products - Developing innovative solutions, like scented diaper bags, that cater to the needs and challenges faced by parents and guardians.
3. Toy Manufacturing - Incorporating unique and unexpected features, such as cuddly vomit, into plush toys to create engaging and attention-grabbing products.
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