Wake Up with the Scent of Fresh Bacon Every Day
Eric Westcott — March 10, 2014 — Marketing
References: wakeupandsmellthebacon & geeksaresexy.net
It is official: you can now wake up each morning to the sensual smelling aroma of bacon from your alarm clock. Oscar Mayer has designed a new app and adapter that wakes you up with the smell of freshly cooked bacon.
When watching the commercial for this new product, it plays with someone's love of bacon in a sensual fantasy of the bacon experience with scenes of a woman floating through space with a massive piece of bacon hovering above her. The commercial ends with the woman waking up from a dream to her alarm going off to the sound of sizzling bacon and the add-on shooting a puff of bacon smelling smoke.
Bacon lovers can now rejoice. You can now get up every day to the amazing smell of bacon.
When watching the commercial for this new product, it plays with someone's love of bacon in a sensual fantasy of the bacon experience with scenes of a woman floating through space with a massive piece of bacon hovering above her. The commercial ends with the woman waking up from a dream to her alarm going off to the sound of sizzling bacon and the add-on shooting a puff of bacon smelling smoke.
Bacon lovers can now rejoice. You can now get up every day to the amazing smell of bacon.
Trend Themes
1. Scented Alarm Clocks - Opportunity for disruptive innovation in creating alarm clocks that wake people up with different scents.
2. Multi-sensory Advertising - Opportunity for disruptive innovation in creating commercials that engage multiple senses to enhance product experiences.
3. Customizable Wake-up Experiences - Opportunity for disruptive innovation in developing technologies that allow users to personalize their wake-up experiences.
Industry Implications
1. Consumer Electronics - Opportunity for disruptive innovation in the consumer electronics industry by introducing unique alarm clock experiences.
2. Advertising and Marketing - Opportunity for disruptive innovation in the advertising and marketing industry by incorporating multi-sensory approaches in campaigns.
3. Home Appliances - Opportunity for disruptive innovation in the home appliances industry by creating innovative, scented alarm clock solutions.
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