STATE Offers a Stylish Bag Selection While Giving Back to the Community
Jana Pijak — August 28, 2019 — Social Good
References: statebags
STATE is an artisanal backpack brand that aims to raise awareness about important social issues impacting the United States. The company's bags are described as "give back packs" while its Spread the Love 2019 initiative is centered around charitable events that shed light on important and overlooked topics like social justice, poverty and a lack of government funding across the country. The brand's events are hosted in partnership with organizations like Time's Up, Seeds of Peace and Global Citizen.
"For every bag purchased, STATE supports American children and families in need...by donating fully-packed backpacks, funding special projects with partner charities and schools, and shedding light around social injustices impacting those we serve."
STATE prides itself on creating well-made and socially conscious products that are not only accessible to consumers but also instrumental in achieving positive change. Additionally, the backpack brand is promoting its message with #WhatDoWeTellTheKids social posts and activations which aim to bring together customers in honor of a good cause.
"For every bag purchased, STATE supports American children and families in need...by donating fully-packed backpacks, funding special projects with partner charities and schools, and shedding light around social injustices impacting those we serve."
STATE prides itself on creating well-made and socially conscious products that are not only accessible to consumers but also instrumental in achieving positive change. Additionally, the backpack brand is promoting its message with #WhatDoWeTellTheKids social posts and activations which aim to bring together customers in honor of a good cause.
Trend Themes
1. Socially Conscious Products - Opportunity for businesses to create products that are not only well-made but also contribute to positive change.
2. Charitable Brand Initiatives - Businesses can develop initiatives that support charitable causes and raise awareness about social issues.
3. Consumer Activations for Social Good - Opportunity to engage customers in meaningful ways through social posts and activations that promote a good cause.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate social consciousness into their product offerings and engage customers in charitable initiatives.
2. Corporate Social Responsibility - Companies can enhance their corporate social responsibility strategies by aligning with charitable causes and addressing social issues.
3. Nonprofit Partnerships - Nonprofits can collaborate with brands to raise awareness and support their causes, while benefiting from brand partnerships.
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