Clubhouse Launched the 'Backchannel' Messaging Platform
Grace Mahas — July 15, 2021 — Social Media
References: joinclubhouse & socialmediatoday
Clubhouse recently debuted the 'Backchannel' messaging platform as a way to extend users' conversation beyond live rooms and audio chats. The direct messaging service offers both 1:1 and group chat, and an optional second inbox for message requests.
The Backchannel feature will allow users to discuss their rooms in real-time, meaning if the user is a speaker, they can chat with their co-host, or as a listener, chat with other audience members. In addition, speakers can receive questions from the audience via text or say thank you to someone who has sent a payment, plan events, and more.
Since many users have been using third-party tools to facilitate conversations, the new feature will help Clubhouse boost engagement and connection.
Image Credit: Clubhouse
The Backchannel feature will allow users to discuss their rooms in real-time, meaning if the user is a speaker, they can chat with their co-host, or as a listener, chat with other audience members. In addition, speakers can receive questions from the audience via text or say thank you to someone who has sent a payment, plan events, and more.
Since many users have been using third-party tools to facilitate conversations, the new feature will help Clubhouse boost engagement and connection.
Image Credit: Clubhouse
Trend Themes
1. Extended Chat Platforms - Clubhouse's Backchannel feature offers both 1:1 and group chat to extend conversations beyond live rooms and audio chats.
2. Real-time Room Chatting - Clubhouse's Backchannel feature allows speakers and listeners to discuss rooms in real-time.
3. In-app Messaging Services - Clubhouse's Backchannel feature provides an in-app messaging service for users to facilitate conversations.
Industry Implications
1. Social Media - The Backchannel feature in Clubhouse can revolutionize the way social media networking occurs.
2. Audio-only Platforms - The implementation of Clubhouse's Backchannel feature can generate new ways for audio-only platforms to provide chat communication services.
3. Messaging Apps - Clubhouse's Backchannel feature can be a disruptive innovation to messaging apps by providing a dedicated space for audio conversations.
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