Target's Back to School Clothing Ad Stars Famous Dancing Kids
Laura McQuarrie — August 6, 2015 — Life-Stages
References: youtube & corporate.target
For its newest back to school clothing ad, Target rounded up some of the best child dancers like Maddie Ziegler, Mace Maya and Kida the Great to show that its newest denim collection is one that looks stylish, as well as one that kids can move freely in.
If these pop-and-locking, break-dancing kids can comfortably bust a move in these pairs of back to school jeans, it's a sure sign that the average kid will have no trouble running, jumping and otherwise doing what they do best.
The commercial is set to the tune of Tori Kelly's 'ABC,' a remake of the classic song originally recorded by the Jackson 5. Each time this track is downloaded for free from SoundCloud, Target donates $5 worth of school supplies to the Kids in Need Foundation.
If these pop-and-locking, break-dancing kids can comfortably bust a move in these pairs of back to school jeans, it's a sure sign that the average kid will have no trouble running, jumping and otherwise doing what they do best.
The commercial is set to the tune of Tori Kelly's 'ABC,' a remake of the classic song originally recorded by the Jackson 5. Each time this track is downloaded for free from SoundCloud, Target donates $5 worth of school supplies to the Kids in Need Foundation.
Trend Themes
1. Dance-worthy Clothing Ads - The trend of using child dancers in clothing ads to market the practicality of moving freely in the clothing, as seen in Target's back to school denim collection ad.
2. Music-based Charity Campaigns - The trend of combining music and charity, as seen in Target's use of Tori Kelly's 'ABC' song in its back to school clothing ad campaign to raise funds for the Kids in Need Foundation.
3. Innovative Clothing for Children - The trend of creating stylish clothing items that are also practical for active children, as demonstrated in Target's back to school denim collection that boasts both style and functionality for easy movement.
Industry Implications
1. Retail - The retail industry could greatly benefit from incorporating child dancers to showcase the practicality of their clothing and appeal to younger audiences.
2. Music - The music industry could capitalize on the trend of combining music with fundraising efforts for charity campaigns to drive engagement and increase donations.
3. Children's Clothing - The children's clothing industry could leverage the trend of creating clothing items that are both fashionable and functional for active children to differentiate themselves and appeal to parents' purchasing preferences.
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