Grey Goose & Swipe Back Launch an AR Activation at Heathrow
Niko Pajkovic — April 29, 2022 — Marketing
References: swipeback.studio & retailtechinnovationhub
Premium vodka brand Grey Goose has partnered with metaverse creative agency Swipe Back to launch an interactive augmented reality installation at Heathrow Airport’s Duty-Free. The AR-powered activation aims to promote the brand's recently launched Grey Goose Essences flavors.
The activation will include a virtual frosted screen that travelers can interact with via hand gestures. The screen will invite them to participate in a unique activation in which they will reveal the new Grey Goose Essences flavors, which include Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary.
“We’re helping to show its range of flavors to travelers through AR technology; making the experience immersive, exciting, and transformative, all without needing to touch a screen," said Nikhil Roy, Co-founder at Swipe Back.
Image Credit: Grey Goose
The activation will include a virtual frosted screen that travelers can interact with via hand gestures. The screen will invite them to participate in a unique activation in which they will reveal the new Grey Goose Essences flavors, which include Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary.
“We’re helping to show its range of flavors to travelers through AR technology; making the experience immersive, exciting, and transformative, all without needing to touch a screen," said Nikhil Roy, Co-founder at Swipe Back.
Image Credit: Grey Goose
Trend Themes
1. Ar-enabled Airport Experiences - Augmented Reality has created new opportunities for airport activations, providing immersive and interactive experiences for travelers.
2. Virtual Product Launches - Virtual product launches may become more popular, as they create an immersive brand experience without physical contact, generating buzz and customer awareness.
3. Interactive Advertising - Interactive advertising using AR technology can create a unique experience that engages customers in a way that traditional advertising can't, resulting in increased brand awareness and engagement.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can leverage AR technology to create interactive and immersive experiences that boost customer engagement and further promote new products.
2. Technology - Companies in the technology industry can offer AR technology for products and services, creating new experiences that engage and retain customers, while fostering brand loyalty.
3. Marketing and Advertising - Marketing and advertising agencies can utilize AR technology to create innovative and eye-catching campaigns that help brands stand out and leave a lasting impression on customers.
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