Baby Stories Promotion Uses Fake Conception Confirmations
Josh Mears — March 18, 2012 — Marketing
References: creativity-online
It may seem hilarious, but several men left the Vancouver Aquarium urinals confused, and quite possibly scared after falling victim to Taxi’s Baby Stories promotion. The men found an unnerving surprise in the urinals: a pregnancy test that showed positive after coming into contact with liquid. The pregnancy prank urinals were part of the Baby Stories promotion that highlighted a Vancouver aquariums reproduction-focused exhibit.
Taxi Vancouver is the cheeky creatives behind this publicity stunt that surely had many doing double takes as they watched the pregnancy test turn to positive right before their eyes. The idea behind the Baby Stories promotion stunt was to showcase the fact that in the aquatic world it is the men who get pregnant.
Taxi Vancouver is the cheeky creatives behind this publicity stunt that surely had many doing double takes as they watched the pregnancy test turn to positive right before their eyes. The idea behind the Baby Stories promotion stunt was to showcase the fact that in the aquatic world it is the men who get pregnant.
Trend Themes
1. Interactive Prank Marketing - Creating interactive and unexpected experiences that leave a lasting impression on consumers.
2. Creative Advertising Stunts - Using unconventional and playful methods to generate buzz and promote a product or service.
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Industry Implications
1. Advertising - Advertising agencies can leverage interactive and creative approaches to captivate audiences and promote brands.
2. Event Planning - Event planners can create unique and memorable experiences by incorporating interactive elements and unexpected surprises.
3. Marketing - Marketers can explore new ways to engage consumers emotionally and create campaigns that stand out from the competition.
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