The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
Laura McQuarrie — February 2, 2016 — Marketing
The Axe Super Bowl commercial this year will be a 30-second celebration of individuality.
Early on this year, Axe began a new marketing campaign called 'Find Your Magic,' which moves away from presenting its products only as items that act like magnets for women. In this new campaign, a more well-rounded picture of modern masculinity is painted with quirky characters who viewers can better identify with.
The full 60-second version of the ad will be halved for the Super Bowl 50, but the core message will still remain. So far, this commercial has racked up more than seven million views on YouTube, alongside comments that champion the brand for putting such a positive message forward.
Early on this year, Axe began a new marketing campaign called 'Find Your Magic,' which moves away from presenting its products only as items that act like magnets for women. In this new campaign, a more well-rounded picture of modern masculinity is painted with quirky characters who viewers can better identify with.
The full 60-second version of the ad will be halved for the Super Bowl 50, but the core message will still remain. So far, this commercial has racked up more than seven million views on YouTube, alongside comments that champion the brand for putting such a positive message forward.
Trend Themes
1. Individuality Embracement - Celebratory grooming commercials featuring individuals embracing their uniqueness and diversity.
2. Well-rounded Presentation - Marketers moving away from stereotypical messaging to offer a more diverse and well-rounded picture of their products and their users.
3. Positive Message Forward - Growing trend of commercials and marketing campaigns spreading positive messages to consumers.
Industry Implications
1. Personal Care Products - Opportunity for personal care products companies to embrace and celebrate individuality and diversity in their advertising campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising professionals to create campaigns that promote positive messaging and a more well-rounded presentation of products and their users.
3. Fashion Industry - Opportunity for fashion industry to showcase diverse individuals and styles in their advertising campaigns promoting self-expression and individuality.
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