The AXE 'Find Your Magic' Mentorship Program is Empowering
Erica Francis — July 19, 2016 — Life-Stages
The AXE 'Find Your Magic' campaign is bringing a mentorship program to Canada in an effort to encourage men to embrace their individuality. AXE's chosen mentor in Toronto is Shane Vitaly Foran; a fashion designer who founded men's fashion line 'Vitaly Design' from the ground up.
Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines.
AXE's effort to translate its marketing campaign into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads.
Foran left the corporate world and built his company from the remaining $3000 on his student credit line. Using his expertise and know-how, the Vitaly designer will be paired up with illustrator Ben Johnston to mentor him on business development and garment design while they both collaborate on a new capsule collection for 'Clocks and Colours,' one of Foran's lines.
AXE's effort to translate its marketing campaign into a mentorship program is a great way to show consumers that the company follows through with the ideas it presents through its "Find You Magic" ads.
Trend Themes
1. Male Empowerment Campaigns - There is a growing trend of male-focused campaigns that aim to empower men to embrace their individuality and achieve their goals.
2. Mentorship Programs - Mentorship programs that connect established professionals with up-and-coming talent are becoming increasingly popular as a way to promote career growth and development.
3. Collaborative Capsule Collections - Brands are partnering with artists and designers to create limited-edition collections that bring together multiple creative perspectives and offer consumers something unique.
Industry Implications
1. Fashion - The fashion industry can benefit from mentorship programs that help emerging designers build their skills and businesses to compete in a crowded market.
2. Consumer Goods - Companies in the consumer goods industry can use male empowerment campaigns to establish a loyal customer base that identifies strongly with their brand values.
3. Marketing and Advertising - Marketing and advertising agencies can offer mentorship programs as a value-added service to clients looking to build their brands and connect with consumers on a deeper level.
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