Undz Releases Bizarre Marketing for its New Products
Bertrand Dore — July 23, 2012 — Fashion
References: undz.org & blog.undz.org
The Canadian underwear brand Undz just launched a series of first layers for nature lovers and wildlife enthusiasts. The company is known for abnormal marketing strategies and crazy advertisements.
This time, the brand attacked the awkward family photo style by the horn. The model is Napoleon Dynamite look-alike with his retro gold oversized glasses and his shy smile. But nonetheless, his poses are out of this world. The backgrounds are directly out of a 1985 school photo shoot and let's not forget about the legendary Light Bright with a superb UNDZ ORG written on it as if this hunk took the time to play between two shootings.
Undz did not aim for the perfect, muscled and fit model on this one and the product is not a perfect fit on him but this brand is clearly confident in its creativity and products cocky enough to do stuff like this.
Innovative marketing
This time, the brand attacked the awkward family photo style by the horn. The model is Napoleon Dynamite look-alike with his retro gold oversized glasses and his shy smile. But nonetheless, his poses are out of this world. The backgrounds are directly out of a 1985 school photo shoot and let's not forget about the legendary Light Bright with a superb UNDZ ORG written on it as if this hunk took the time to play between two shootings.
Undz did not aim for the perfect, muscled and fit model on this one and the product is not a perfect fit on him but this brand is clearly confident in its creativity and products cocky enough to do stuff like this.
Innovative marketing
Trend Themes
1. Nature-inspired Underwear - Opportunity for brands to develop and market underwear with designs inspired by nature and wildlife, appealing to nature lovers and outdoor enthusiasts.
2. Abnormal Marketing Strategies - Opportunity for companies to create unconventional and attention-grabbing marketing campaigns that break away from traditional advertising approaches.
3. Retro-inspired Fashion - Opportunity for fashion brands to tap into the nostalgia trend by offering retro-inspired clothing and accessories that evoke feelings of nostalgia and fondness for the past.
Industry Implications
1. Apparel - Disruptive innovation opportunity for underwear brands to explore unconventional designs and concepts that resonate with consumers.
2. Marketing and Advertising - Opportunity for companies in the marketing and advertising industry to push the boundaries of creativity and develop bold campaigns that capture attention and drive customer engagement.
3. Fashion - Disruptive innovation opportunity for fashion brands to incorporate retro-inspired elements into their collections, appealing to consumers seeking nostalgic fashion experiences.
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