This Awareness for Diabetes Campaign Tackles Misconceptions
Laura McQuarrie — October 22, 2015 — Marketing
References: albertadiabetesfoundation
In order to generate a greater awareness for diabetes, the Alberta Diabetes Foundation put together a campaign to dispel some of the common misconceptions about the disease.
The campaign uses print and outdoor ads, as well as radio spots and videos to communicate messages like: Insulin is not a cure-all, it's possible to get diabetes even if you're active and that the disease only affects certain groups of people. Considering that it's suggested about 3 in 10 people who have diabetes are undiagnosed and completely unaware of having the disease, this campaign will hopefully cause more people to question their health.
With World Diabetes Day approaching on November 14th, hopefully these ads will reach the people who need them the most—especially those who wouldn't normally think twice about the disease.
The campaign uses print and outdoor ads, as well as radio spots and videos to communicate messages like: Insulin is not a cure-all, it's possible to get diabetes even if you're active and that the disease only affects certain groups of people. Considering that it's suggested about 3 in 10 people who have diabetes are undiagnosed and completely unaware of having the disease, this campaign will hopefully cause more people to question their health.
With World Diabetes Day approaching on November 14th, hopefully these ads will reach the people who need them the most—especially those who wouldn't normally think twice about the disease.
Trend Themes
1. Diabetes Awareness Campaigns - There is an opportunity for innovative and creative diabetes awareness campaigns that use multiple mediums to dispel misconceptions and raise awareness for the disease.
2. Targeted Diabetes Diagnosis - There is an opportunity to develop new technologies that can identify individuals who are undiagnosed with diabetes and target them with early intervention measures.
3. Community Diabetes Education - There is an opportunity to create community-based diabetes education programs that engage and inform individuals about the disease and how to manage it.
Industry Implications
1. Healthcare Education - Healthcare education providers could develop diabetes-specific training programs for healthcare professionals, patients, and communities.
2. Medical Device Manufacturing - Medical device manufacturers could develop innovative technologies for early diabetes diagnosis and monitoring to improve patient outcomes.
3. Marketing and Advertising - Marketing and advertising firms could create more effective campaigns that utilize print, outdoor, video, and radio to help raise diabetes awareness and dispel common misconceptions.
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