Whirlpool is Hosting Avocado Brunch Events to Engage with Consumers
Laura McQuarrie — April 12, 2016 — Marketing
References: whirlpool & eventmagazine
Whirlpool is now hosting a series of avocado brunch events in order to draw in consumers and interact with them in a way that's "beyond experiential."
One weekend, Whirlpool temporarily took over London's Printworks Kitchen in order to host its Avo-Brunch special event. Ticketholders were treated to a choice of three to five dishes where avocados were featured as a main ingredient, including avocado gazpacho and avocado macarons. Additional events will be hosted throughout May, as well as June. Considering that pop-ups, avocados and brunch are known for captivating interest on social media, these events will never fail to draw a crowd.
Naturally, Whirlpool provides all of the kitchen equipment needed for the event, which ties in nicely with the brand's #WhirlpoolFoodies series.
One weekend, Whirlpool temporarily took over London's Printworks Kitchen in order to host its Avo-Brunch special event. Ticketholders were treated to a choice of three to five dishes where avocados were featured as a main ingredient, including avocado gazpacho and avocado macarons. Additional events will be hosted throughout May, as well as June. Considering that pop-ups, avocados and brunch are known for captivating interest on social media, these events will never fail to draw a crowd.
Naturally, Whirlpool provides all of the kitchen equipment needed for the event, which ties in nicely with the brand's #WhirlpoolFoodies series.
Trend Themes
1. Pop-up Activation - More brands can use temporary, themed pop-up events to engage with consumers in a fun and interactive way.
2. Foodie Culture - Capitalizing on the popularity of foodie culture can increase brand awareness and reach a younger demographic.
3. Experiential Marketing - Creating unique and memorable experiences for consumers can increase brand loyalty and lead to higher sales.
Industry Implications
1. Household Appliances - Companies in the household appliance industry can use food-themed events to showcase their products and engage with consumers.
2. Hospitality - Hotels, restaurants and cafes can use themed events to attract customers and increase their social media presence.
3. Event Management - Event management companies can specialize in creating unique and interactive experiences for brands who want to engage with their audience in a more meaningful way.
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