This Ad from Avec Creativo Transforms into a Cute Penguin
Alexander Lam — July 7, 2013 — Marketing
References: avec.mx & adsoftheworld
In order to increase the effectiveness of their flyers, Mexican ad agency Avec Creativo developed a series of cute penguin-shaped ads. The creative agency came up with the idea in an attempt to stop people from instantly dismissing and throwing away their flyers. By making the ads transform into an adorable penguin, Avec Creativo is increasing the chance that the flyer will actually be read.
The ad agency wanted to do something with flyers because of its tight budget constraints. Avec Creativo chose to model them after the agency mascot after looking for a way to be more memorable. The flyers are printed on a square sheet of paper that can be folded into an origami penguin. The ad's copy remains on the outside of the minimalist penguin so that the recipient can still read it.
The ad agency wanted to do something with flyers because of its tight budget constraints. Avec Creativo chose to model them after the agency mascot after looking for a way to be more memorable. The flyers are printed on a square sheet of paper that can be folded into an origami penguin. The ad's copy remains on the outside of the minimalist penguin so that the recipient can still read it.
Trend Themes
1. Creative Flyer Concepts - By developing unique and attention-grabbing flyer designs, businesses can increase the chances of their marketing materials being read and remembered.
2. Transformable Advertisements - Incorporating interactive elements into advertisements, such as origami transformations, can capture the audience's attention and leave a lasting impression.
3. Reinventing Traditional Advertising - Finding innovative ways to revitalize traditional advertising mediums, like flyers, can provide businesses with opportunities to stand out from their competitors and engage with consumers effectively.
Industry Implications
1. Advertising - By utilizing creative flyer concepts, businesses in the advertising industry can offer unique and captivating marketing solutions to their clients.
2. Graphic Design - The incorporation of transformable advertisements provides graphic designers with an opportunity to explore interactive and dynamic designs that can enhance brand messaging.
3. Printing and Paper Products - Innovative flyer concepts, such as origami transformations, can create a demand for high-quality printing and unique paper products in the printing industry.
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