Mercedes-Benz Presents Its Autonomous Driving Car as Family-Friendly
Laura McQuarrie — July 8, 2015 — Autos
References: mercedes-benz & creativecriminals
Since safety is a big concern for many consumers who are apprehensive about accepting autonomous driving cars as the future of transportation, Mercedes-Benz' commercial for the Mercedes-Benz F 015 presents the vehicle as a family-friendly car.
Over the course of a minute, the 'Baby' commercial reveals that the adult in the car is actually sitting in the back seat, while an infant is safely placed up front, as if responsible for steering the car. Now that drivers will be completely cared for by driverless cars, this frees up for time for familial bonding and activities—or as the commercial demonstrates, a quick nap.
Despite the futuristic look of the vehicle, the vision presented by the Mercedes-Benz F 015 ad may not be so far away from reality.
Over the course of a minute, the 'Baby' commercial reveals that the adult in the car is actually sitting in the back seat, while an infant is safely placed up front, as if responsible for steering the car. Now that drivers will be completely cared for by driverless cars, this frees up for time for familial bonding and activities—or as the commercial demonstrates, a quick nap.
Despite the futuristic look of the vehicle, the vision presented by the Mercedes-Benz F 015 ad may not be so far away from reality.
Trend Themes
1. Family-friendly Autonomous Cars - Creating autonomous car designs and features that prioritize family safety and convenience.
2. Futuristic Automotive Commercials - Using imaginative and visually striking advertisements to showcase the potential of autonomous cars.
3. Blending Human and Autonomous Interaction - Exploring ways to seamlessly integrate human passengers with autonomous vehicle technology.
Industry Implications
1. Automotive Industry - Developing innovative autonomous driving technology and designing family-oriented features.
2. Advertising Industry - Creating compelling and futuristic marketing campaigns to promote autonomous cars.
3. Transportation Industry - Leveraging autonomous technology to redefine and enhance the family travel experience.
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