Kroger is Teaming Up with Self-Driving Car Start-Up Nuro
Laura McQuarrie — June 28, 2018 — Autos
References: kroger & prnewswire
More and more companies are now experimenting with self-driving vehicles and autonomous deliveries, making it exceptionally easy for consumers to receive everything from parcels to restaurant meals. Now, Kroger is partnering with self-driving car start-up Nuro to reimagine the future of grocery shopping with a focus on convenience and value.
As Nuro is the creator of the world's first fully unmanned road vehicle, it will be using its reliable fleet of autonomous vehicles to make same-day grocery deliveries for orders placed through Kroger's ClickList system and Nuro's app.
While the pilot market for this project between America's largest supermarket retailer and Nuro has yet to be announced, the autonomous delivery program is expected to be kicking off as of the fall of this year.
As Nuro is the creator of the world's first fully unmanned road vehicle, it will be using its reliable fleet of autonomous vehicles to make same-day grocery deliveries for orders placed through Kroger's ClickList system and Nuro's app.
While the pilot market for this project between America's largest supermarket retailer and Nuro has yet to be announced, the autonomous delivery program is expected to be kicking off as of the fall of this year.
Trend Themes
1. Self-driving Vehicles - The rise of self-driving vehicles presents disruptive innovation opportunities in transportation and logistics.
2. Autonomous Deliveries - The advent of autonomous deliveries creates opportunities for streamlining last-mile delivery processes and enhancing customer convenience.
3. Partnerships with Start-ups - Collaborating with innovative start-ups like Nuro offers potential for businesses to leverage cutting-edge technology and explore new business models.
Industry Implications
1. Retail - The retail industry can benefit from incorporating autonomous deliveries to offer faster and more convenient services to customers.
2. Transportation and Logistics - The transportation and logistics industry can explore the integration of self-driving vehicles for efficient and cost-effective delivery operations.
3. Technology - The technology industry can support the development of autonomous delivery systems and contribute to advancements in self-driving vehicle technologies.
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