Kroger Partners with ClusterTruck ‘Ghost Kitchens' for Meal Delivery
Grace Mahas — October 9, 2020 — Business
References: nrn
Kroger, the American retail company, recently partnered with ClusterTruck to launch two "ghost kitchens" for on-premise meal delivery. The new concept will repurpose almost "1,000 square feet of space to create a culinary area ClusterTruck staff to prepare meals for quick delivery and in-store pickup." Customers can order online and choose from 80 menu items and the service carries no service or delivery fees.
“Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” Dan De La Rosa, group vice president of fresh merchandising at Kroger, said in a statement. “The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime.”
“Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” Dan De La Rosa, group vice president of fresh merchandising at Kroger, said in a statement. “The new on-premise kitchen, in partnership with ClusterTruck, is an innovation that streamlines ordering, preparation and delivery, supporting Kroger as we meet the sustained customer demand for quick, fresh restaurant-quality meals, especially as we navigate an unprecedented health crisis that has affected every aspect of our lives, including mealtime.”
Trend Themes
1. Delivery-only Restaurants - The rise of delivery-only restaurants presents an opportunity for businesses to streamline operations and cater to the growing demand for convenient food delivery.
2. Ghost Kitchens - Ghost kitchens offer a disruptive innovation opportunity by providing dedicated spaces for online food delivery orders, reducing overhead costs for traditional brick-and-mortar restaurants.
3. On-premise Meal Delivery - On-premise meal delivery services, like Kroger's partnership with ClusterTruck, simplify the ordering, preparation, and delivery process to meet customer demand for quick and fresh restaurant-quality meals.
Industry Implications
1. Food Delivery - The food delivery industry can leverage the growth of delivery-only restaurants and ghost kitchens to enhance their services and reach a wider customer base.
2. Grocery Retail - Grocery retailers like Kroger can expand their offerings by incorporating on-premise meal delivery, providing customers with convenient options and attracting new business.
3. Restaurant - Restaurants can explore the concept of ghost kitchens to optimize their operations, reduce costs, and increase efficiency without the need for a physical dining space.
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