The 'GoToBelt' is Reversible, Cruelty Free and Locks to the Waist on Its Own
Riley von Niessen — July 18, 2016 — Fashion
References: gotobelt & kickstarter
The 'GoToBelt' is a stylish automatic belt that fastens with ease, can be adjusted to 30 different sizes, reversed to feature a brown or black colorway and is made with vegan leather.
The men's accessory was created by "Jay, Bradley and Rob" -- a San Diego-based team that aims to fuse the "Southern California lifestyle" into each of their products. The automatic belts are currently on Kickstarter, where the team is seeking funding to bring the design to mass production.
The GoToBelt has a sleek design that's complements business casual and everyday wear seamlessly. The products work by automatically stopping at the perfect size and can be opened by pinching a tab underneath the buckle. Although the belts are made durable, each comes along with a one year warranty to ensure customer satisfaction.
The men's accessory was created by "Jay, Bradley and Rob" -- a San Diego-based team that aims to fuse the "Southern California lifestyle" into each of their products. The automatic belts are currently on Kickstarter, where the team is seeking funding to bring the design to mass production.
The GoToBelt has a sleek design that's complements business casual and everyday wear seamlessly. The products work by automatically stopping at the perfect size and can be opened by pinching a tab underneath the buckle. Although the belts are made durable, each comes along with a one year warranty to ensure customer satisfaction.
Trend Themes
1. Vegan Fashion - The rise in ethical fashion and eco-consciousness presents an opportunity for businesses to shift towards sustainable, cruelty-free products.
2. Automatic Belts - The increasing demand for convenience and simplicity in fashion items creates opportunities for businesses to innovate with automatic and adjustable belts.
3. Direct-to-consumer Fashion - The success of crowdfunding platforms such as Kickstarter indicates a growing trend of consumers seeking out unique and innovative fashion products directly from the source.
Industry Implications
1. Fashion - The fashion industry could capitalize on the growing demand for ethical and sustainable products by embracing vegan and eco-friendly materials and designs.
2. Accessories - The accessories industry has an opportunity to innovate with automatic, adjustable and convenient accessories such as belts, watches and jewelry.
3. Crowdfunding - The popularity of crowdfunding platforms such as Kickstarter could create opportunities for businesses to directly connect with and gain support from consumers.
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