Autistic Art is Branding Starbucks Cups and Credit Cards With Its Works
Ellen Smith — May 23, 2017 — Social Good
References: designandpaper & abduzeedo
In a unique and aesthetically compelling collaboration, Autistic Art is showcasing the works of talented autistic artists on limited edition products, like Starbucks cups, and wine bottles.
The Design Brand supports autistic children and adults through hosting live drawing sessions, and selling products which feature drawings created from the classes.
In the spirit of symbolism and minimalism, the logo, which was crafted by two Hungarian creatives, surrounds the concept of a window, which represents "a bridge between the inner world of the beneficiaries and their environment." Each drawing resembles a colorful pattern as a ray of light beaming through the window, representing boldness, happiness and individuality among the autistic community.
Autistic Art is an example of a branding initiate which focuses on individuality and inclusivity.
The Design Brand supports autistic children and adults through hosting live drawing sessions, and selling products which feature drawings created from the classes.
In the spirit of symbolism and minimalism, the logo, which was crafted by two Hungarian creatives, surrounds the concept of a window, which represents "a bridge between the inner world of the beneficiaries and their environment." Each drawing resembles a colorful pattern as a ray of light beaming through the window, representing boldness, happiness and individuality among the autistic community.
Autistic Art is an example of a branding initiate which focuses on individuality and inclusivity.
Trend Themes
1. Inclusive Branding - Autistic Art's collaboration with Starbucks and others shows a growing trend towards branding initiatives that emphasize inclusivity and diversity.
2. Supporting Neurodiversity - More companies are recognizing the value of neurodiversity and partnering with organizations like Autistic Art to showcase the talent and unique perspectives of individuals on the autism spectrum.
3. Accessibility in Design - The collaboration highlights the increasing importance of designing products and packaging that are accessible and appealing to a wide range of individuals, including those with sensory sensitivities.
Industry Implications
1. Hospitality and Food Service - The collaboration between Autistic Art and Starbucks demonstrates an opportunity for the food service industry to partner with organizations that promote inclusive design and support neurodiverse communities.
2. Packaging and Product Design - Autistic Art's unique approach to packaging and product design showcases a new market opportunity for brands to collaborate with artists and designers to create limited edition products with a socially conscious message.
3. Art and Education - Autistic Art's emphasis on supporting neurodiverse individuals through art education highlights a potential market need for innovative art programs and resources specifically designed for the autistic community.
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