The Australian Human Rights Commission Shows Crossing the Line
Laura McQuarrie — July 9, 2014 — Marketing
References: knowtheline.humanrights.gov.au & coloribus
These print ads for the Australian Human Rights Commission show questions, statements and actions that go too far over the line and have stepped from being friendly into harassment. The top portions of the ad are pretty tame, featuring phrases like "texting" and harmless questions like "How was your weekend?" and "What time do you get off?" But what follows when that colorful line on the posters is crossed goes straight into inappropriate territory, where something innocent like "looking" turns into something much creepier like "leering."
The vibrant text-based print ads by the YOLO agency in Australia encourage people to see, talk and get support so that they can become more respectful with their conversations and actions to avoid crossing the line in the first place.
The vibrant text-based print ads by the YOLO agency in Australia encourage people to see, talk and get support so that they can become more respectful with their conversations and actions to avoid crossing the line in the first place.
Trend Themes
1. Anti-harassment Campaigns - Opportunity for businesses to create and engage in innovative campaigns that raise awareness about harassment and promote respect.
2. Text-based Print Ads - Disruptive innovation opportunity for businesses to create visually impactful and thought-provoking print ads that effectively convey a message.
3. Promoting Respectful Conversations - Opportunity for businesses to develop strategies and tools that foster respectful conversations and actions.
Industry Implications
1. Advertising - Innovative advertising agencies can capitalize on the demand for powerful and socially relevant campaigns.
2. Human Rights - Disruptive innovation opportunities exist within the human rights industry, such as technology solutions aimed at tackling harassment and promoting equality.
3. Social Awareness - Businesses can take advantage of the growing need for social awareness initiatives that address issues like harassment and promote respectful behavior.
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