These Australian Drinks Were Produced to Counter Mass-Produced Ones
Mishal Omar — February 15, 2017 — Lifestyle
References: capi.au
The range of Australian drinks offered by the brand CAPI were designed to be refreshing and reflective of the country's culture.
After wanting a change from the predominantly mass-produced beverage options on the market, the founders of CAPI decided to take matters into their own hands and the brand was born. The Australian drinks offer a range of flavors that start with plain mineral water and sparkling water, and also include cola, blood orange, cucumber mineral water, cranberry, and a spicy ginger option. The CAPI bottles are short in stature, curved and feature little labeling and imagery on them.
This Australian brand provides local consumers with options on the market that are more nutritious than the mass-produced ones.
After wanting a change from the predominantly mass-produced beverage options on the market, the founders of CAPI decided to take matters into their own hands and the brand was born. The Australian drinks offer a range of flavors that start with plain mineral water and sparkling water, and also include cola, blood orange, cucumber mineral water, cranberry, and a spicy ginger option. The CAPI bottles are short in stature, curved and feature little labeling and imagery on them.
This Australian brand provides local consumers with options on the market that are more nutritious than the mass-produced ones.
Trend Themes
1. Preservative-free Beverages - Opportunity for companies to develop preservative-free fruit sodas that cater to health-conscious consumers.
2. Craft and Specialty Drinks - Growing demand for unique and artisanal drinks that offer a distinct flavor experience.
3. Minimalist Packaging Design - Opportunity for brands to differentiate with simple and visually appealing packaging designs.
Industry Implications
1. Beverage Manufacturing - Companies in the beverage manufacturing industry can explore new product lines of preservative-free fruit sodas.
2. Food and Beverage Retail - Increased demand for craft and specialty drinks presents a growth opportunity for retailers.
3. Packaging Design - Packaging design industry can offer innovative and minimalist designs for beverage brands.
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