The New Auntie Anne New Campaign Promotes Contagious Kindness
Farida Helmy — March 5, 2014 — Lifestyle
References: auntieannes & facebook
Taking the business of making pretzels yummy very seriously, Auntie Anne’s and its perfectly oven-baked pretzels are the best way to start you day. The fresh baked goodness that comes with an Auntie Anne’s pretzel will just catapult your energy levels and spirits, getting you ready for anything your day may throw your way.
These sweet little rewards of delight are freshly baked on a daily basis and come in a variety of flavors that include original, cinnamon sugar, sweet almond, honey whole grain, sour cream and onion, garlic and the pretzel dog. And to make the deal a whole lot sweeter, make sure you complement your pretzel with the brand’s famous lemonade for an ice-cold and summer-inducing rush.
Not content with only putting a smile on your face, Auntie Anne's has rolled out its #AuntieUp campaign which encourages its customers to perform random acts of kindness every day. Each month the pretzel perfection chain will pick a winner who has #AuntiedUp in his/her community, at school or at work and bestow upon them a free pretzel and a whole lot of #AuntieUp swag.
Promoting contagious kindness, Auntie Anne's has made the quest to find the perfect pretzel no longer an issue and helps you do your good deed of the day.
These sweet little rewards of delight are freshly baked on a daily basis and come in a variety of flavors that include original, cinnamon sugar, sweet almond, honey whole grain, sour cream and onion, garlic and the pretzel dog. And to make the deal a whole lot sweeter, make sure you complement your pretzel with the brand’s famous lemonade for an ice-cold and summer-inducing rush.
Not content with only putting a smile on your face, Auntie Anne's has rolled out its #AuntieUp campaign which encourages its customers to perform random acts of kindness every day. Each month the pretzel perfection chain will pick a winner who has #AuntiedUp in his/her community, at school or at work and bestow upon them a free pretzel and a whole lot of #AuntieUp swag.
Promoting contagious kindness, Auntie Anne's has made the quest to find the perfect pretzel no longer an issue and helps you do your good deed of the day.
Trend Themes
1. Contagious Kindness Campaigns - Encouraging customers to perform daily random acts of kindness can lead to increased brand loyalty and positive social impact.
2. Fresh and Flavorful Snacks - Providing daily fresh-baked snacks with a variety of flavors and accompaniments can capture consumer attention and maximize profits.
3. Rewarding Customer Engagement - Offering rewards and recognition for customer engagement and participation can incentivize brand loyalty and social involvement.
Industry Implications
1. Food and Beverage - Continually innovating with fresh and flavorful snack options and promotional campaigns can increase consumer interest and purchasing.
2. Marketing and Advertising - Developing creative, socially-aware campaigns that incentivize customer engagement and promote positive social impact can enhance brand image and customer relationships.
3. Social Media - Leveraging social media platforms to promote and reward customer engagement with hashtag campaigns and user-generated content can expand brand reach and visibility.
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