Serena Williams is the Face of Audemars Piguet's Latest Campaign
Kanesa D — June 15, 2022 — Pop Culture
References: audemarspiguet & hypebae
Serena Williams has offered her visuals to Audemars Piguet's newest campaign in order to showcase the watch brand's newest releases. The images depict Williams in a variety of poses that put the watchmaker's new 'Code 11.59,' 'Royal Oak Selfwinding,' and the 'Royal Oak Selfwinding Carolina Bucci Limited Edition' at the forefront. Two of the watches boast sleek 18-carat gold in white and pink colors, while the limited edition style is made of a black ceramic material with a rainbow dial.
Audemars Piguet celebrates William's unique contributions not only to the world of tennis, but also to her family and the Piguet brand where she now operates as a dedicated ambassador. Interested consumers can look at each watch's specifications on the Audemars Piguet website.
Image Credit: Audemars Piguet
Audemars Piguet celebrates William's unique contributions not only to the world of tennis, but also to her family and the Piguet brand where she now operates as a dedicated ambassador. Interested consumers can look at each watch's specifications on the Audemars Piguet website.
Image Credit: Audemars Piguet
Trend Themes
1. Athlete-backed Watches - The trend of featuring high-profile athletes as endorsers for luxury watch brands creates opportunities for innovative product collaborations.
2. 18-carat Gold Watches - The trend towards elegant and modern watch designs with high-quality materials present opportunities for disruptive innovation in the luxury watch industry.
3. Limited Edition Watches - The trend towards exclusivity and rarity among luxury timepieces creates opportunities for disruptive innovation in the design and marketing of high-end watches.
Industry Implications
1. Luxury Watchmaking - The luxury watch industry can capitalize on the trend of athlete-backed watches by partnering with high-profile athletes to create innovative and desirable timepieces.
2. Fine Jewelry - The trend towards using 18-carat gold in watch designs creates opportunities for disruption in the fine jewelry industry, as luxury consumers demand high-quality materials in all aspects of their accessories.
3. Fashion and Accessories Retail - The trend of limited edition watches offers opportunities for fashion and accessories retailers to create exclusive partnerships with luxury watchmakers and generate buzz among target consumers.
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