Atiba Jefferson Joins Forces with Modernica
Modernica works in collaboration with iconic photographer Atiba Jefferson on a set of furniture designs that spotlight his work. He is known for his work in capturing sports, skateboarding, and more. The furniture is detailed with the still shots, each one featuring some of Jefferson's favorite skateboarding visuals.
The collection is made up of five wall pockets, the iconic shell chair, and a coffee table made from fiberglass. The pieces in the capsule feature some of the most iconic names in the world of skateboarding. This includes Tony Hawk, Ishod Wair, and the late Dylan Rieder. The most notable piece in the range is the limited coffee table, as it is detailed with 15 photographs and made to look like a light-box style.
Image Credit: Modernica
The collection is made up of five wall pockets, the iconic shell chair, and a coffee table made from fiberglass. The pieces in the capsule feature some of the most iconic names in the world of skateboarding. This includes Tony Hawk, Ishod Wair, and the late Dylan Rieder. The most notable piece in the range is the limited coffee table, as it is detailed with 15 photographs and made to look like a light-box style.
Image Credit: Modernica
Trend Themes
1. Limited Edition Furniture - The trend of creating limited edition pieces featuring collaborations with artists/photographers is an opportunity for disrupting the furniture industry.
2. Photography-inspired Home Decor - A trend towards using photography as design inspiration for home decor opens up opportunities for disrupting the home goods and decor industry.
3. Light Box Style Furniture - The introduction of light-box style furniture, as seen in the limited edition coffee table, presents an opportunity for disrupting the home furniture and decor industry.
Industry Implications
1. Furniture - Modernica's collaboration with Atiba Jefferson showcases the potential to disrupt the furniture industry through combining art and furniture design.
2. Photography - The collaboration also highlights potential opportunities for disrupting the photography industry through aligning with home decor and furniture design.
3. Home Decor - The limited edition photograph-detailed furniture collection presents an opportunity to disrupt the home decor industry through the integration of art and design.
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