Aten Reign by James Turrell Revolves Around Daylight and LED Lights
Meghan Young — May 29, 2013 — Art & Design
References: guggenheim.org & fubiz.net
Artist James Turrell is at it again with his latest Aten Reign art installation. Known for his manipulations of light and space, Aten Reign transforms the Guggenheim museum in New York City into a chromatically luminous area that will take anyone's breath away. It utilizes the ringed ceiling of the Guggenheim to make it more mesmerizing.
His first art installation in New York since 1980, Aten Reign adds to his already impressive and celebrated portfolio. Interestingly, it uses both daylight and LED light to create the visually striking sight. It is the authenticity of the first that will capivate people the most. Some may even walk away from the Aten Reign installation thinking they just visited an alien planet with skies that bleed purple, blue and red.
His first art installation in New York since 1980, Aten Reign adds to his already impressive and celebrated portfolio. Interestingly, it uses both daylight and LED light to create the visually striking sight. It is the authenticity of the first that will capivate people the most. Some may even walk away from the Aten Reign installation thinking they just visited an alien planet with skies that bleed purple, blue and red.
Trend Themes
1. Chromatic Lighting - Opportunity for companies to innovate and create new lighting technology that utilizes and combines natural and artificial light to create mesmerizing and immersive experiences
2. Light Manipulation Art - Opportunity for artists and creatives to explore the use of light and space to create experiential art installations, blurring the boundaries between reality and the surreal
3. Multi-sensory Installations - Opportunity for businesses to create immersive and multi-sensory installations that transport visitors to other worlds and alter perceptions of space
Industry Implications
1. Art Installations - The art industry can utilize light manipulation to create completely new experiences and take gallery exhibitions to a new level
2. Architecture - The architecture industry can combine natural and artificial lighting to create visually stunning buildings and structures that complement their surroundings
3. Experience Design - The experience design industry can use multi-sensory installations to create immersive experiences that appeal to all the senses and create unforgettable memories
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