Dan Polydoris' Atari 2600 Action Figures Pay Tribute to Retro Console Games
Michael Hines — November 25, 2013 — Life-Stages
References: danpolydoris & technabob
Dan Polydoris is the man behind these Atari 2600 Action Figures. These toys are based off of the 8-bit characters from classic games such as 'Pitfall!' and 'Frostbite.' What makes these action figures so awesome is that Polydoris had little to go off of when making them. Each character in the game was made up of few pixels and even fewer colors.
The Atari 2600 Action Figures all started life as G.I. Joe action figures but some paint and imagination was all it took to completely change their look. Polydoris even took the trouble of creating packaging for the action figures, something which is sure to please gamer geeks who remember the good old days of the Atari 2600.
The Atari 2600 Action Figures all started life as G.I. Joe action figures but some paint and imagination was all it took to completely change their look. Polydoris even took the trouble of creating packaging for the action figures, something which is sure to please gamer geeks who remember the good old days of the Atari 2600.
Trend Themes
1. Retro Gaming Merchandise - The popularity of retro gaming creates an opportunity for the creation of unique merchandise, such as Dan Polydoris' Atari 2600 Action Figures.
2. DIY Customization - Polydoris' use of repurposed G.I. Joe action figures highlights the potential for DIY customization of existing toys and figures.
3. Nostalgia Marketing - The success of the Atari 2600 Action Figures shows the potential for marketing campaigns that tap into consumers' nostalgia for classic video games and consoles.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the opportunity to create retro gaming action figures and merchandise to appeal to consumers' love of classic video games.
2. Collectibles and Memorabilia - Companies that specialize in collectibles and memorabilia can expand their offerings to include retro gaming merchandise, such as Dan Polydoris' Atari 2600 Action Figures.
3. Marketing and Advertising - Marketing and advertising agencies can help companies tap into consumers' nostalgia for classic video games and consoles by creating campaigns that leverage this sentiment.
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