The Ataliba Steakhouse Campaign is Succinct and Humorous
Meghan Young — November 1, 2011 — Marketing
References: sevencom.br & ibelieveinadv
Infographics are sweeping the nation thanks to their insightfulness, cleverness and visual appeal; it is no surprise, then, that they would start to inspire the minds behind certain ad campaigns such as the one created for Ataliba Steakhouse. As far as faux-infographics go, this is probably the most blatant of them all. Yet Ataliba Steakhouse gets its point across succinctly and humorously.
Conceived and executed by Brazil-based ad agency Seven Comunicação Total, the Ataliba Steakhouse ad campaign illustrates, thanks to the talented Mário Sérgio Ferreira, just how enjoyable this restaurant is. For instance, one add shows "The number of people that have said 'Hmmmm! How delicious!' in Atiliba is greater than the population of Finland." Now that is one impressive "infographic." Despite the truth behind it, the message is still loud and clear.
Conceived and executed by Brazil-based ad agency Seven Comunicação Total, the Ataliba Steakhouse ad campaign illustrates, thanks to the talented Mário Sérgio Ferreira, just how enjoyable this restaurant is. For instance, one add shows "The number of people that have said 'Hmmmm! How delicious!' in Atiliba is greater than the population of Finland." Now that is one impressive "infographic." Despite the truth behind it, the message is still loud and clear.
Trend Themes
1. Faux-infographic Advertising - There is an opportunity for ad agencies to create witty, humorous and clever ads using faux-infographics.
2. Visual Marketing - Infographics are continuing to rise in popularity, presenting an opportunity for businesses to create eye-catching visual content for their marketing campaigns.
3. Humorous Advertising - There is an opportunity for brands to create ads that are both clever and amusing to stand out in a crowded market.
Industry Implications
1. Advertising - Ad agencies can use faux-infographic ads to promote various brands, products and services.
2. Marketing - Marketers can incorporate visually-stunning infographics in their campaigns to capture the attention of their target audience.
3. Food Industry - Food brands can use humorous ads made of faux-infographics to highlight the deliciousness of their products and make their brand stand out.
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