The Astrid Andersen X Topman Collection Has a Hip-Hop Flavor
Vasiliki Marapas — June 3, 2014 — Fashion
References: astridandersen & highsnobiety
The Astrid Andersen x Topman collection is an exciting collaboration. The 17-piece capsule collection is made up of luxurious streetwear featuring Andersen's signature oversized silhouettes.
Even though he stuck to a simple color palette of white, black and pink, Andersen ensured the collection was bold and eye-catching. The colors were accentuated by using a variety of fabrics, as well as copper foil and metalwork. The stand-out piece in the collection is an oversized crushed velvet tracksuit in a striking shade of carnation pink. Other interesting pieces include mesh T-shirts, neoprene bomber jackets and vests and funnel necked sweaters.
Hip-hop artist A$AP Ferg was tapped to model the collection in New York. Ferg and Andersen have a mutual appreciation for one another's work, making Ferg an obvious choice.
Even though he stuck to a simple color palette of white, black and pink, Andersen ensured the collection was bold and eye-catching. The colors were accentuated by using a variety of fabrics, as well as copper foil and metalwork. The stand-out piece in the collection is an oversized crushed velvet tracksuit in a striking shade of carnation pink. Other interesting pieces include mesh T-shirts, neoprene bomber jackets and vests and funnel necked sweaters.
Hip-hop artist A$AP Ferg was tapped to model the collection in New York. Ferg and Andersen have a mutual appreciation for one another's work, making Ferg an obvious choice.
Trend Themes
1. Luxurious Streetwear - There is a disruptive innovation opportunity in creating high-end streetwear collections that combine luxury fabrics and oversized silhouettes.
2. Bold Color Palettes - There is a disruptive innovation opportunity in experimenting with bold color combinations and accentuating them with unique fabric choices and embellishments.
3. Celebrity Collaborations - There is a disruptive innovation opportunity in collaborating with popular artists or celebrities to create exclusive collections that resonate with their fanbase.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities in creating high-end streetwear collections that combine luxury fabrics and oversized silhouettes.
2. Textiles - The textiles industry can explore disruptive innovation opportunities in experimenting with bold color combinations and unique fabric choices for streetwear collections.
3. Music - The music industry can explore disruptive innovation opportunities in collaborating with fashion brands to create exclusive collections endorsed by popular artists or celebrities.
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