The Assassin's Creed Movie is Being Marketed in an Innovative Way
Mishal Omar — January 13, 2017 — Pop Culture
The Assassin's Creed movie stems from a video game series that has been converted into a film, and the movie was promoted with a unique, experiential format.
In order to create more buzz around the film, a collaboration between AMD, Alienware and 20th Century Fox resulted in a virtual reality experience for the Assassin's Creed movie. The promotion lasted one month and featured the movie on an Oculus Rift virtual reality headset at certain locations. The promotion reveals the new and creative ways in which brands are trying to market to consumers, and the ways that the movie industry is trying to expand its reach and influence.
This movie promotion works to engage consumers in a way that is more direct and much more distinct than the standard marketing techniques they are used to.
In order to create more buzz around the film, a collaboration between AMD, Alienware and 20th Century Fox resulted in a virtual reality experience for the Assassin's Creed movie. The promotion lasted one month and featured the movie on an Oculus Rift virtual reality headset at certain locations. The promotion reveals the new and creative ways in which brands are trying to market to consumers, and the ways that the movie industry is trying to expand its reach and influence.
This movie promotion works to engage consumers in a way that is more direct and much more distinct than the standard marketing techniques they are used to.
Trend Themes
1. Virtual Reality Movie Promotions - Using virtual reality technology to promote movies offers a unique and immersive experience for consumers.
2. Experiential Marketing - Creating interactive and experiential promotions allows brands to engage consumers on a more personal level.
3. Expanding Reach of the Movie Industry - The movie industry is exploring new avenues, such as virtual reality, to expand its reach and influence on consumers.
Industry Implications
1. Film Entertainment - The film entertainment industry can leverage virtual reality technology to create immersive movie promotions.
2. Gaming - Collaborations between video game franchises and movie studios present new opportunities for the gaming industry.
3. Technology - The adoption of virtual reality technology in movie promotions opens up possibilities for the technology industry to provide innovative solutions.
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