ASOS Design and The Simpsons Joined for a Collaborative Range
Amy Duong — August 16, 2018 — Pop Culture
References: us.asos & highsnobiety
Online retailer ASOS's own line, ASOS DESIGN, worked in collaboration with the creators of The Simpsons on a partnership collection full of summer-ready pieces. The capsule celebrates the cartoon show and its iconic characters -- seeing design motifs of Homer, Lisa, Marge, Bart, and Aunts Patty and Selma.
There are over 30 streetwear pieces in total, featuring graphic tees, sweaters, jackets, overalls, swimwear, jeans, shorts, tote bags, socks, belt bags and even a bucket hat. The silhouettes evoke a nostalgic vibe on top of the already nostalgic cartoon theme -- all of which are available in women's, men's, unisex and ASOS Curve and Plus sizes. Some key items in the range include the bright bucket hat and the belt bag that reference the show's drug store, Kwik-E-Mart.
There are over 30 streetwear pieces in total, featuring graphic tees, sweaters, jackets, overalls, swimwear, jeans, shorts, tote bags, socks, belt bags and even a bucket hat. The silhouettes evoke a nostalgic vibe on top of the already nostalgic cartoon theme -- all of which are available in women's, men's, unisex and ASOS Curve and Plus sizes. Some key items in the range include the bright bucket hat and the belt bag that reference the show's drug store, Kwik-E-Mart.
Trend Themes
1. Nostalgic Streetwear Fashion - Opportunity for brands to collaborate with iconic cartoons for nostalgic-inspired clothing collections.
2. Graphic Cartoon Collaborations - Rise in partnerships between fashion brands and popular cartoon franchises to create unique streetwear designs.
3. Inclusive Size Range - Growing demand for inclusive sizing options in streetwear fashion collections.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with iconic cartoons to tap into the nostalgic streetwear trend.
2. Cartoon Entertainment - Cartoon franchises can partner with fashion brands to leverage their intellectual property and expand their reach in the fashion industry.
3. Body Positive Fashion - Brands focusing on inclusive sizing can offer streetwear options for a wider range of customers.
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