The ASK Brooklyn Museum App Lets Users Ask Questions During Their Visit
Katherine Pendrill — April 29, 2016 — Tech
References: itunes.apple & psfk
The Brooklyn Museum recently debuted an app called 'ASK Brooklyn Museum' that combines the flexibility of mobile technology with the personal touch of a tour guide. While many museums have introduced apps as a way to enhance visitor engagement, the Brooklyn Museum has sought to create a more personal platform.
ASK Brooklyn Museum is a mobile app that allows users to find out more about different pieces in the museum. But instead of just reading about a painting or an exhibit, users can actually ask questions about the piece in real time. The museum's Audience Engagement team will then work to find the right answer to each and every question. As a result, users are more likely to feel as though they are having a conversation with a real guide instead of an artificially intelligent machine.
The app demonstrates how museums can incorporate digital technology into the visitor experience without losing the personal touch that comes from talking to museum educators.
ASK Brooklyn Museum is a mobile app that allows users to find out more about different pieces in the museum. But instead of just reading about a painting or an exhibit, users can actually ask questions about the piece in real time. The museum's Audience Engagement team will then work to find the right answer to each and every question. As a result, users are more likely to feel as though they are having a conversation with a real guide instead of an artificially intelligent machine.
The app demonstrates how museums can incorporate digital technology into the visitor experience without losing the personal touch that comes from talking to museum educators.
Trend Themes
1. Visitor Engagement Apps - Museums and other visitor-oriented organizations can leverage mobile technology to increase visitor engagement and inject a personal touch into the experience.
2. Real-time Customer Feedback - Real-time customer feedback channels can enhance the experience and make visitors feel valued.
3. Personalized Customer Service - Museums can provide a more personalized customer service experience by allowing visitors to ask questions and receive individualized attention in real-time.
Industry Implications
1. Museums - Museums can leverage the mobile technology to create a more engaging and personal experience that rivals traditional guided tours.
2. Tourism - Tourist attractions of all kinds can adopt similar technologies and concepts to provide a more delightful and interactive experience for visitors.
3. Customer Service - This trend in museum apps can be applied to other industries that rely on customer service, such as retail and hospitality, to offer tailored, real-time responses to customers.
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