The Asher Levine Fall 2010 Collection Blends Beastly Materials
Tiana Reid — June 4, 2010 — Fashion
References: asherlevine & dazeddigital
The Asher Levine Fall 2010 collection is a coal-black array of draped and structured designs that fuse animals like fox, broadtail and emu all in one piece.
Think Rick Owens. Think Ann Demeulemeester. Essentially, think dark. Twenty-two-year-old Levine's eponymous clothing label is part monstrous and part magical. Check out the Rorschach-esque short film by Char Alfonzo that showcases the Asher Levine Fall 2010 collection above.
Implications - Despite the fervent disdain environmentally friendly groups have for fashion labels utilizing animal skin or fur, the luxury market for any product considered taboo or rare is still strong. Corporations and brands can capitalize on this desire by focusing on the exclusive or dangerous image of a product.
Think Rick Owens. Think Ann Demeulemeester. Essentially, think dark. Twenty-two-year-old Levine's eponymous clothing label is part monstrous and part magical. Check out the Rorschach-esque short film by Char Alfonzo that showcases the Asher Levine Fall 2010 collection above.
Implications - Despite the fervent disdain environmentally friendly groups have for fashion labels utilizing animal skin or fur, the luxury market for any product considered taboo or rare is still strong. Corporations and brands can capitalize on this desire by focusing on the exclusive or dangerous image of a product.
Trend Themes
1. Luxury Animal Skin Fashion - Opportunity for luxury brands to capitalize on the demand for exclusive and taboo animal skin fashion.
2. Exotic Material Blends - Innovation opportunities in combining different animal skins to create unique and visually striking designs.
3. Ethical Alternatives - Growing market for cruelty-free and eco-friendly alternatives to animal skin attire.
Industry Implications
1. Luxury Fashion - High-end fashion brands can tap into the demand for exclusive animal skin attire.
2. Textile and Fashion Design - Innovative designers can explore new ways to blend and manipulate different animal skins in their creations.
3. Sustainable Fashion - The rising demand for ethical alternatives presents an opportunity for sustainable fashion brands to offer cruelty-free and eco-friendly options.
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