The New AS Roma Third Kit is Inspired By Italian Suit Design
Rahul Kalvapalle — September 18, 2014 — Lifestyle
References: nikeinc & footyheadlines
The new AS Roma third kit is unique among soccer jerseys in that it is inspired not so much by sporting sensibilities as by classic Italian suits.
The jersey is a very dark brown -- almost black -- color and features a tonal pin stripe that is embedded in the fabric. The inside of the back of the neck features a yellow pennant tab displaying the words 'La Roma Non Si Discute Si Ama', which translates to 'Roma is loved without any question'. The statement is reminiscent of the club's anthem, which their fans belt out when the team emerges from the tunnel before each game.
This classy menswear-inspired AS Roma third kit will be available at official Nike and AS Roma stores from September 23.
The jersey is a very dark brown -- almost black -- color and features a tonal pin stripe that is embedded in the fabric. The inside of the back of the neck features a yellow pennant tab displaying the words 'La Roma Non Si Discute Si Ama', which translates to 'Roma is loved without any question'. The statement is reminiscent of the club's anthem, which their fans belt out when the team emerges from the tunnel before each game.
This classy menswear-inspired AS Roma third kit will be available at official Nike and AS Roma stores from September 23.
Trend Themes
1. Suit-inspired Jerseys - More sports brands may explore fashion-inspired designs, providing opportunities for collaboration with fashion brands.
2. Tonal Pin Stripe Fabric - Other apparel brands may experiment with tonal pin stripe fabrics for their products, democratizing the trend for the mass market.
3. Localized Phrases and Slogans - Other sports teams and brands may adopt localized phrases and slogans to tap into local pride and identity.
Industry Implications
1. Sports Apparel - Sports apparel brands may introduce more soccer jersey designs that are inspired by fashion with classic designs to appeal to a wider audience and tap into new markets.
2. Fashion - Fashion brands may collaborate with sports apparel brands to introduce more fashion-inspired designs for sports apparel that appeal to style-conscious customers.
3. Sports Teams and Leagues - Other sports teams and leagues may look to incorporate their local pride and identity into their apparel designs with localized phrases and slogans.
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