The 'ARTPOP Lady Gaga' Teaser Video Prepares Us for Her New Album
Anne Booth — September 19, 2013 — Pop Culture
References: youtube & behance.net
A project posted by Mario A. Vergara called the 'ARTPOP Lady Gaga' video focuses on a small clip of Lady Gaga's new album coming out in the future. Vergara says, "The minimalism is the future, looking forward inside your mind!" The flickering of the lights and the attention to Gaga's face shows that the simplistic teaser is meant to promote thought and creativity as to what Gaga's music video is about.
Gaga has always been one to push the pop culture boundaries and with the talking in the background and the direct attention to the camera, it seems as if Lady Gaga wants all of our eyes on her. Gaga is also licking unusual-looking fingers in the video, only drawing the audience in further. With the lighting and the direct attention , the 'ARTPOP Lady Gaga' video creates hype and curiosity for what is to come.
Gaga has always been one to push the pop culture boundaries and with the talking in the background and the direct attention to the camera, it seems as if Lady Gaga wants all of our eyes on her. Gaga is also licking unusual-looking fingers in the video, only drawing the audience in further. With the lighting and the direct attention , the 'ARTPOP Lady Gaga' video creates hype and curiosity for what is to come.
Trend Themes
1. Minimalist Marketing - The minimalist approach to marketing brings intrigue and anticipation to a product without giving away too much.
2. Interactive Teasers - Interactive teasers that draw in the audience and give them a taste of what's to come creates anticipation for future releases.
3. Hyper-focused Promotion - Directing all attention to a product or service and leaving out distractions can create a buzz and make potential customers want more.
Industry Implications
1. Music Industry - The use of minimalist marketing and interactive teasers can create hype and anticipation for new music releases.
2. Film Industry - Providing hyper-focused promotion and using teasers to build excitement can generate interest in upcoming movies and TV shows.
3. Fashion Industry - The use of minimalist techniques to promote new fashion lines can create an allure around the brand and generate excitement for new releases.
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