Lady Gaga's ARTPOP Film is Minimal but Full of Strange Fashion
Laura McQuarrie — December 2, 2013 — Pop Culture
On November 20th, Lady Gaga tweeted a link to an unlisted YouTube video for her ARTPOP film, which features a record number of wigs and outrageous clothing choices, even for Gaga.
The film directed by Inez & Vinoodh begins with a voiceover from Gaga describing how her latest album is “a celebration” and how she channeled her pain through its electronic music. Snippets from the ARTPOP single go on to play as Gaga is shown in unusual fashions by Mathieu Mirano, Comme des Garçons and Louise Leconte, just to name a few.
Of course Gaga received tons of questions about the two-and-a-half minute long ARTPOP film on Twitter and later responded with a tweet explaining that it was “a creative pop trip” and the result of 12 hours of nonstop performing.
The film directed by Inez & Vinoodh begins with a voiceover from Gaga describing how her latest album is “a celebration” and how she channeled her pain through its electronic music. Snippets from the ARTPOP single go on to play as Gaga is shown in unusual fashions by Mathieu Mirano, Comme des Garçons and Louise Leconte, just to name a few.
Of course Gaga received tons of questions about the two-and-a-half minute long ARTPOP film on Twitter and later responded with a tweet explaining that it was “a creative pop trip” and the result of 12 hours of nonstop performing.
Trend Themes
1. Outrageous Fashion - The trend of wearing unconventional and eye-catching clothing choices presents an opportunity for disruptive innovation in the fashion industry.
2. Celebrity-driven Music Films - The trend of producing music films starring popular artists provides an opportunity for disruptive innovation in the entertainment industry.
3. Electronic Music and Visual Experiences - The trend of combining electronic music with visually striking experiences opens up opportunities for disruptive innovation in the music and technology industries.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of outrageous fashion choices by introducing new materials, designs, and styles that push the boundaries of creativity.
2. Entertainment - The entertainment industry can explore the trend of celebrity-driven music films by creating interactive and immersive experiences that connect fans with their favorite artists on a deeper level.
3. Music and Technology - The music and technology industries can collaborate to develop innovative platforms and technologies that enhance the visual and auditory experiences of electronic music performances.
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