Modified Argentinean Advertising
Hernando Gomez Salinas — September 2, 2007 — Art & Design
References: flickr & baspotting.blogspot
Oscar Brahim, an Argentinean cab driver has dedicated his creative efforts to change the city's advertising to artistically promote his messages. Brahim hates advertising and the commercial industry, as he proclaims on his site, and his works are a reflection of that; he goes around Argentina modifying posters to completely change the original messages. He leaves his signature on advertised posters, transforming them into his own creations. Here's a selection of his work.
Trend Themes
1. Artistic Advertising - Disruptive innovation opportunity: Businesses can explore unconventional and visually captivating ways to promote their messages through artistic interventions in advertising.
2. Anti-advertising Movement - Disruptive innovation opportunity: Companies can tap into the growing consumer sentiment against traditional advertising by adopting a more authentic and relatable approach in their marketing efforts.
3. Creative Disruption - Disruptive innovation opportunity: Embracing creative disruptions in the advertising industry can help businesses break through the clutter and engage audiences with unexpected and thought-provoking campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Advertising agencies can adopt a more artistic and disruptive approach to stand out in a competitive market and capture audience attention.
2. Marketing - Disruptive innovation opportunity: Marketers can leverage anti-advertising sentiment and collaborate with artists to create unique and attention-grabbing campaigns that resonate with consumers.
3. Street Art - Disruptive innovation opportunity: Street artists and graffiti artists can expand their creative endeavors by partnering with businesses to transform traditional advertising into visually captivating artworks that leave a lasting impression.
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