The ‘Pop & Street Art' Malibu Series
Cecilia Biemann — November 9, 2008 — Art & Design
References: colette.fr & highsnobiety
These funky rum bottles from the Malibu 'Pop and Street Art' Series include designs from a group of three talented artists including Delta, So_Me and James Jarvis.
These limited-edition artistic alcohol bottles are individually numbered, and only 100 of each design will be produced.
Available at the start of December, the set will be sold exclusively by Colette.
Implications - Creating artistic limited edition packaging is a great branding move. A lot of people are keen on collecting special edition products and packaging and are more likely to buy your product if it is only made in limited quantities or for a limited time only. Providing consumers with a sense of urgency to purchase your product/service is a great way to capitalize on impulse buyers.
These limited-edition artistic alcohol bottles are individually numbered, and only 100 of each design will be produced.
Available at the start of December, the set will be sold exclusively by Colette.
Implications - Creating artistic limited edition packaging is a great branding move. A lot of people are keen on collecting special edition products and packaging and are more likely to buy your product if it is only made in limited quantities or for a limited time only. Providing consumers with a sense of urgency to purchase your product/service is a great way to capitalize on impulse buyers.
Trend Themes
1. Limited-edition Packaging - Creating artistic limited edition packaging is a great branding move and can capitalize on impulse buyers.
2. Pop and Street Art Trend - The collaboration with artists in the 'Pop and Street Art' Malibu series taps into the trend of incorporating art into consumer products.
3. Collectibility - The limited edition aspect of the Malibu 'Pop and Street Art' series taps into the trend of collectibility among consumers.
Industry Implications
1. Alcohol - The Malibu 'Pop and Street Art' series creates a unique selling point for the alcohol industry through its artistic limited edition packaging.
2. Marketing and Advertising - The branding move of creating artistic limited edition packaging in the Malibu 'Pop and Street Art' series could be replicated in other marketing and advertising campaigns to incentivize impulse purchases.
3. Art and Design - The collaboration with artists in the 'Pop and Street Art' Malibu series creates a new opportunity for artists to bring their work to a wider audience through consumer products.
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