Society6 is Adding Backpacks to Its Website of Printed Products
Ellen Smith — August 19, 2017 — Art & Design
References: society6 & design-milk
Popular website Society6 is adding artist-designed backpacks to its already expansive collection of printed products. The company serves as a platform for artists to sell their prints, offering the artwork on blankets, throw pillows, phone cases and more. Consumers are now welcome to browse through thousands of possible print combinations, all designed by independent artists around the globe. Users can simply select a design they like, and place an order.
Handcrafted with high-quality materials, these backpacks are large enough to fit a 15-inch laptop. Not to mention, its nylon-padded back and adjustable straps make for a functional design that can show off one's personal style. Worn virtually every day by many, backpacks are the perfect canvases for artists to highlight their work and for wearers to reflect their unique aesthetics.
Handcrafted with high-quality materials, these backpacks are large enough to fit a 15-inch laptop. Not to mention, its nylon-padded back and adjustable straps make for a functional design that can show off one's personal style. Worn virtually every day by many, backpacks are the perfect canvases for artists to highlight their work and for wearers to reflect their unique aesthetics.
Trend Themes
1. Artist-designed Backpacks - Disruptive Innovation Opportunity: Collaborate with artists to create exclusive and limited edition backpack designs, offering customers unique and personalized products.
2. Print-on-demand Platforms - Disruptive Innovation Opportunity: Develop a platform that connects artists with manufacturers to create custom-printed backpacks, enabling artists to monetize their designs and giving consumers a wider range of options.
3. Fashion as Self-expression - Disruptive Innovation Opportunity: Create a subscription service that delivers artist-designed backpacks on a regular basis, allowing individuals to constantly change and express their personal style.
Industry Implications
1. Art Print Marketplaces - Disruptive Innovation Opportunity: Integrate a backpack category into existing art print marketplaces, providing artists with a new sales channel and expanding product offerings for consumers.
2. Fashion and Accessories Retail - Disruptive Innovation Opportunity: Partner with emerging artists and fashion influencers to produce artist-designed backpack collections, bridging the gap between art and apparel and attracting a new customer base.
3. E-commerce Platforms - Disruptive Innovation Opportunity: Develop a dedicated e-commerce platform for artist-designed backpacks, offering a streamlined shopping experience and promoting independent artists in the fashion industry.
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