The Artist Beer Visions Event Looks at Craft Beer Packaging
Katherine Pendrill — March 23, 2016 — Art & Design
References: 3rdrailpresents & psfk
The Artist Beer Visions is a branding event that explores different forms of craft beer packaging. With so many craft beers on the market, it can be hard for brands to make their products stand out. This event helps brands strategize by highlighting unique forms of packaging.
The Artist Beer Visions is a collaborative event curated by London-based studio 3rd Rail, which showcases fictional craft beer labels designed by 20 different artists. Each display features a screen print of the conceptual label in a sleek 50 x 50 frame. The frames are then tilted on an angle to mimic the wraparound effect of a label on a beer bottle. Each print is also accompanied by a bottle with the same custom design.
The series demonstrates a unique approach to the idea of craft beer marketing by combining the medium of screen printing with small-batch brewing.
The Artist Beer Visions is a collaborative event curated by London-based studio 3rd Rail, which showcases fictional craft beer labels designed by 20 different artists. Each display features a screen print of the conceptual label in a sleek 50 x 50 frame. The frames are then tilted on an angle to mimic the wraparound effect of a label on a beer bottle. Each print is also accompanied by a bottle with the same custom design.
The series demonstrates a unique approach to the idea of craft beer marketing by combining the medium of screen printing with small-batch brewing.
Trend Themes
1. Craft Beer Packaging - Opportunity for brands to explore innovative and eye-catching packaging designs for craft beer.
2. Fictional Beer Labels - Possibility to create fictional beer labels as a way to showcase artistic creativity and differentiate brands.
3. Screen Printing in Marketing - Innovation potential in using screen printing as a medium to enhance the visual appeal of craft beer packaging.
Industry Implications
1. Craft Beer - Craft beer brands can embrace unique packaging strategies to captivate consumers and stand out in a saturated market.
2. Art and Design - Artists and designers have the opportunity to collaborate with craft beer brands to create visually striking labels and packaging designs.
3. Printing and Packaging - Printing and packaging companies can offer innovative solutions and technologies specifically tailored to the craft beer industry.
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