7-Eleven is Now Offering Artisanal Single-Origin Coffee
Katherine Pendrill — November 17, 2016 — Eco
While 7-Eleven may be known more for its oversized Slurpees than its coffee, the convenience store chain is looking to change that by offering artisanal single-origin coffee at all of its outlets. Despite the gourmet beans, the coffee will still feature an affordable price tag that will make the high-end offering accessible to a wide variety of consumers.
The new fair trade roast from 7-Eleven will be made from beans sourced from the Matagalpa region of Nicaragua. The coffee will be sourced from growers and farmers who not only adhere to strict ethical guidelines, but also those who support wildlife conservation and community development. The idea is to help the brand solidify its commitment to social consciousness and its ability to offer more gourmet food and beverage options.
For those craving a cup of artisanal single-origin coffee, 7-Eleven could soon become the perfect alternative to pricey cafes.
The new fair trade roast from 7-Eleven will be made from beans sourced from the Matagalpa region of Nicaragua. The coffee will be sourced from growers and farmers who not only adhere to strict ethical guidelines, but also those who support wildlife conservation and community development. The idea is to help the brand solidify its commitment to social consciousness and its ability to offer more gourmet food and beverage options.
For those craving a cup of artisanal single-origin coffee, 7-Eleven could soon become the perfect alternative to pricey cafes.
Trend Themes
1. Artisanal Convenience Store Coffees - The trend of offering craft coffee in convenience stores like 7-Eleven could disrupt traditional coffee shop sales.
2. Fair Trade and Sustainable Sourcing - The trend of sourcing coffee beans from ethical growers and farmers could create opportunities for companies to create more socially conscious products and solidify brand credibility.
3. Affordable Gourmet Options - The trend of offering high-end products at an accessible price point could disrupt the traditional pricing strategies of the food and beverage industry.
Industry Implications
1. Convenience Stores - Convenience stores like 7-Eleven could disrupt the coffee shop industry by offering artisanal products at a more accessible price point.
2. Coffee Suppliers - Suppliers who focus on fair trade and sustainable sourcing could disrupt the traditional coffee supply chain by creating a more socially conscious industry standard.
3. Food and Beverage Retail - Offering gourmet options at an affordable price point could disrupt the traditional pricing strategies of the food and beverage industry and create opportunities for growth.
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