This Artisanal Olive Oil Collection Offers a Personal, Homemade Look
Mishal Omar — December 29, 2016 — Lifestyle
References: transformerdesign.co.nz & thedieline
Appropriately titled 'Batch,' these artisanal olive oils were created in small batches and offer a more personalized brand identity than most others.
The olive oils are treated as most other small batch products are, with each individual bottle featuring the batch number on it -- making the products appear more personalized, homemade and fresher than their mass-produced competitors. The branding for the artisanal olive oils was designed by the creative agency 'Transformer,' which opted for a modern aesthetic despite the cold-pressed oils' small batch production. The bottles are rectangular in shape and feature minimalist blue labeling.
This small batch oil collection offers consumers a healthy product that has a creative edge in production and design over its competitors.
The olive oils are treated as most other small batch products are, with each individual bottle featuring the batch number on it -- making the products appear more personalized, homemade and fresher than their mass-produced competitors. The branding for the artisanal olive oils was designed by the creative agency 'Transformer,' which opted for a modern aesthetic despite the cold-pressed oils' small batch production. The bottles are rectangular in shape and feature minimalist blue labeling.
This small batch oil collection offers consumers a healthy product that has a creative edge in production and design over its competitors.
Trend Themes
1. Small Batch Production - Opportunity for businesses to create personalized and unique products through small batch production.
2. Homemade Branding - Disruptive innovation opportunity to develop branding strategies that convey a personalized and homemade feel for products.
3. Minimalist Packaging - Opportunity for companies to differentiate their products by using minimalist and modern packaging designs.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry to create small batch, personalized products with unique branding and packaging.
2. Creative Agencies - Opportunity for creative agencies to work with businesses in developing branding strategies that convey a homemade and personalized feel for products.
3. Packaging and Design - Disruptive innovation opportunity in the packaging and design industry to create minimalist and modern packaging designs that stand out in the market.
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