Artic Monkeys Uses a Distinct Branding Design
Jamie Danielle Munro — August 1, 2014 — Lifestyle
References: behance.net & packageinspiration
Although when looking at the title 'Artic Monkeys' one thinks immediately about the popular British brand, the creator behind the popsicles would prefer people to recognize their hunger for something sweet.
The branding for Artic Monkeys was done by Micky Fridman, who used a boxed design for the packaging. Most package designs for popsicles mould to the shape of the popsicle underneath, but this layout looks more like a box someone would place pasta in. Moreover, the graphics on the front make each individual flavor stand out, appealing to a more youthful demographic.
The Artic Monkeys popsicles are memorable, but could easily get confused for the British band of the almost same name (with only one letter of difference).
The branding for Artic Monkeys was done by Micky Fridman, who used a boxed design for the packaging. Most package designs for popsicles mould to the shape of the popsicle underneath, but this layout looks more like a box someone would place pasta in. Moreover, the graphics on the front make each individual flavor stand out, appealing to a more youthful demographic.
The Artic Monkeys popsicles are memorable, but could easily get confused for the British band of the almost same name (with only one letter of difference).
Trend Themes
1. Distinct Packaging Design for Food Products - Creating unique packaging designs for food products to enhance brand recognition and attract a youthful demographic.
2. Youthful Branding for Food Products - Developing youthful and playful branding for food products to appeal to a younger audience.
3. Differentiated Branding for Similar Product Names - Creating differentiated branding for products with similar names, to avoid confusion and improve brand recognition.
Industry Implications
1. Food and Beverage - Opportunities for creating unique and playful packaging designs for various food and beverage products.
2. Marketing and Advertising - Opportunities for developing youthful and differentiated branding strategies for various products.
3. Product Design - Opportunities for unique and innovative product packaging designs that stand out in the market.
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