Arterra's Advanced Dog Supplements Boast 63 Science-Backed Ingredients
Laura McQuarrie — January 5, 2024 — Lifestyle
References: arterrapet & longevity.technology
Arterra is a newly launched dog supplement brand that's on a mission to help dogs lead happier, healthier and longer lives with "the most advanced dog supplement ever created." The brand's veterinarian-formulated supplements for adult and senior dogs boast 63 science-backed ingredients for whole-body wellness and enhanced longevity.
“As I noticed [my dog] starting to age, I began applying my knowledge of health and wellness to his daily life—first optimizing his diet, then one by one adding premium supplements to his regimen," said founder and CEO Jonathan Willbanks, "He ended up living to be 16-and-a-half and in nearly perfect health; 6 years older than the average lifespan for his breed."
Arterra's Senior Support formula is packed with proprietary ingredient blends to boost everything from cognition and joint comfort to detoxification and gut wellness.
“As I noticed [my dog] starting to age, I began applying my knowledge of health and wellness to his daily life—first optimizing his diet, then one by one adding premium supplements to his regimen," said founder and CEO Jonathan Willbanks, "He ended up living to be 16-and-a-half and in nearly perfect health; 6 years older than the average lifespan for his breed."
Arterra's Senior Support formula is packed with proprietary ingredient blends to boost everything from cognition and joint comfort to detoxification and gut wellness.
Trend Themes
1. Pet Longevity - The rising demand for dog longevity supplements demonstrates the growing importance of pets' overall well-being and increased lifespan.
2. Science-backed Ingredients - The inclusion of 63 science-backed ingredients in dog supplements reflects a trend towards evidence-based formulations for enhanced pet health.
3. Personalized Pet Care - Arterra's focus on optimizing individual dogs' diet and supplement regimen highlights the trend toward personalized care for pets' specific needs.
Industry Implications
1. Pet Supplements - The rise in dog longevity supplements presents an opportunity for the pet supplement industry to create innovative products for improved canine health and longevity.
2. Veterinary Services - The increased emphasis on science-backed supplements for pet health opens up opportunities for veterinary clinics to provide specialized services and consultations.
3. Personalized Wellness - The trend towards personalized care for pets' specific needs creates opportunities for the development of customized wellness programs and tailored pet care services.
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