This Shirt Celebrates Arsenal's FA Cup Victory and its Partnership with Nike
Rahul Kalvapalle — May 21, 2014 — Lifestyle
Nike worked with English soccer team Arsenal to create a special commemorative jersey to celebrate Arsenal's 2014 FA Cup victory and its 20-year partnership with Nike. The shirt's mash-up design is inspired by a selection of iconic Arsenal kits from the past two decades.
The shirt itself is not for sale; it will be on display at the Nike Phenomenal House in London from May 26-30 and at NikeTown London from May 31, before moving into its permanent home in the Arsenal Football Club Museum from June 30. Limited edition artwork prints of the shirt will be sold and will be available for purchase at Nike Phenomenal House.
The shirt is intended to act as a reminder of the various Nike kits worn during pivotal moments in Arsenal's modern history, such as the 2003-04 league season -- in which the team went undefeated -- and the 2004-2005 season, which marked the team's last season at its famous Highbury stadium. The jersey worn during Arsenal's FA Cup victory is used as the base for this mashup kit.
The shirt itself is not for sale; it will be on display at the Nike Phenomenal House in London from May 26-30 and at NikeTown London from May 31, before moving into its permanent home in the Arsenal Football Club Museum from June 30. Limited edition artwork prints of the shirt will be sold and will be available for purchase at Nike Phenomenal House.
The shirt is intended to act as a reminder of the various Nike kits worn during pivotal moments in Arsenal's modern history, such as the 2003-04 league season -- in which the team went undefeated -- and the 2004-2005 season, which marked the team's last season at its famous Highbury stadium. The jersey worn during Arsenal's FA Cup victory is used as the base for this mashup kit.
Trend Themes
1. Commemorative Jerseys - Opportunity for brands to collaborate with sports teams to create special edition jerseys that celebrate significant moments and partnerships.
2. Limited Edition Artwork Prints - Opportunity for brands to sell limited edition artwork related to commemorative jerseys, providing a unique and collectible item for fans.
3. Sports Memorabilia - Opportunity for businesses to capitalize on the popularity of sports memorabilia by creating and selling unique and nostalgic items for fans.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to partner with sports teams to create commemorative jerseys that resonate with fans.
2. Art and Design - Opportunity for artists and designers to collaborate with sports teams and brands to create limited edition artwork prints that appeal to fans and collectors.
3. E-commerce - Opportunity for online retailers and platforms to sell sports memorabilia, including commemorative jerseys and limited edition artwork prints, to a global audience of fans.
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